Japan's government initiated "Premium Friday" in February to boost consumer spending and to try to combat too much overtime work. Workers are urged to leave work at 3 pm on the last Friday of the month.
Last week, Triumph International Ltd., a women's lingerie maker, unveiled it's special Premium Friday Bra. It features built in purses in the cups and an alarm clock that goes off at 3 pm to remind the wearer to get out of the office.
So far Premium Friday hasn't been a big hit in Japan, so I'm wondering how many of these will be sold!